Category: Agricultural Marketing

  • Marketable Surplus Calculator

    Marketable Surplus Calculator

    (kg / quintal)
    Use ONE unit consistently (kg or quintal). Marketable Surplus ≠ Marketed Surplus.
  • Price Spread Calculator

    Price Spread Calculator

    Definition

    Price Spread is the difference between the price paid by the consumer and the price received by the producer for an agricultural commodity. It represents the total marketing costs and margins of intermediaries.

    Formula

    Price Spread = Consumer’s Price − Producer’s Price

    Producer’s Share in Consumer Rupee (%) = (Producer’s Price ÷ Consumer’s Price) × 100

    Calculator

    Price Spread indicates efficiency of agricultural marketing.
  • Producer’s Share in Consumer Rupee Calculator

    Producer’s Share in Consumer Rupee

    Definition

    Producer’s Share in Consumer Rupee refers to the percentage of the price paid by the consumer that is actually received by the producer (farmer). It indicates the efficiency of the agricultural marketing system.

    Formula

    Producer’s Share (%) = (Price received by Producer ÷ Price paid by Consumer) × 100

    Calculator

    Higher producer’s share indicates a more efficient marketing system.
  • Marketing Margin Calculator

    Marketing Margin

    Definition

    Marketing Margin is the difference between the price at which an intermediary sells an agricultural commodity and the price at which the same intermediary purchases it. It represents the intermediary’s cost of marketing plus profit.

    Formula

    Marketing Margin = Sale Price of Intermediary − Purchase Price of Intermediary

    Calculator

    Marketing Margin includes both marketing costs and profit of the intermediary.
  • Marketing Cost Calculator

    Marketing Cost

    Definition

    Marketing Cost refers to the total expenditure incurred on the movement of an agricultural commodity from the producer to the final consumer. It includes costs such as transportation, storage, packaging, loading and unloading, grading, and market fees.

    Formula

    Marketing Cost = Transportation + Storage + Packaging + Loading/Unloading + Market Charges + Other Costs

    Calculator

    Lower marketing cost indicates a more efficient marketing system.
  • Marketing Efficiency (Acharya Method) Calculator

    Marketing Efficiency (Acharya Method)

    Definition

    Marketing Efficiency (Acharya’s Method) measures the efficiency of an agricultural marketing system by comparing the price received by the producer with the total marketing costs and margins involved in moving the commodity from producer to consumer.

    Formula

    Marketing Efficiency (ME) = Producer’s Price ÷ (Total Marketing Cost + Total Marketing Margin)

    Calculator

    Higher value of ME indicates a more efficient marketing system.
  • Marketing Efficiency (Shepherd Method)

    Marketing Efficiency (Shepherd Method)

    Definition

    Marketing Efficiency (Shepherd’s Method) measures the efficiency of an agricultural marketing system by comparing the value of goods sold with the total marketing costs incurred. It focuses only on marketing costs and does not include marketing margins.

    Formula

    Marketing Efficiency (ME) = Value of Goods Sold ÷ Total Marketing Cost

    Calculator

    Higher value of ME indicates a more efficient marketing system.
  • Index of Market Integration

    Index of Market Integration

    Definition

    Index of Market Integration measures the degree to which prices of a commodity in different markets move together over time. A higher value of the index indicates better integration and efficient transmission of price information between markets.

    Formula

    Index of Market Integration (IMI) = 1 − (Price Difference between Markets ÷ Average Price of Markets)

    Calculator

    Value close to 1 indicates strong market integration.
  • Market Arrival Index

    Market Arrival Index

    Definition

    Market Arrival Index is an index used to measure the relative quantity of an agricultural commodity arriving in a market during a particular period compared to the average arrivals over a base period. It helps in studying seasonal variations in market arrivals.

    Formula

    Market Arrival Index (MAI) = (Market Arrivals in a Given Period ÷ Average Market Arrivals) × 100

    Calculator

    Index > 100 = Above-average arrivals, Index < 100 = Below-average arrivals